A city is a place where individuals should feel comfortable, accepted, and have their basic needs covered while still having the opportunity to express themselves. In order to be a viable city, cities must have hospitals, schools, and transportation. In one hand, Telosa promises to become a diverse and inclusive city through treating everyone equally and making sure that they are heard. On the other hand, Venice has already been created around its principles and what it stands for regarding environmental issues by building the city on water. Regardless of the claims made by these cities, none of the cities can be flawless, as a huge amount of restrictions and rules by different people are put together for the city to operate.
TELOSA:
When you first visit Telosa's website, you are greeted by a large logo that reads "Telosa." The city's goal and mission is to create a more equitable and sustainable future, where it is written beneath the logo. Furthermore, the GIF of the earth and the green color of the logo indicate that Telosa is concerned by the environmental issues of our planet (Figure 1). after clicking the button to watch the video and learn more about Telosa, the video further explained Telosa's mission of creating a sustainable and equitable future. Telosa's goal is to bring together the most efficient aspects of many cities throughout the world altogether. For example, "to be as lively and diverse as New York City, to have the same efficiency, safety, and cleanliness as Tokyo City, and to have the same social services, sustainability, and governance model as Stockholm City," Marc Lore, (Figure 1,Video). Telosa City aspires to be the world's most open, fair, and inclusive city.
Telosa city is being built in the United States of America, according to the website, which also includes a backdrop image of what it would look like (Figure 2). There are four photos beneath Figure 2, each with a particular function that helps you envision how the city would be built. For instance, "how you will always feel accepted and safe in a community, how you will be able to live near your workplace, how getting about will be simple and accessible, and how you will always be linked to nature," (Figure 3). Moreover, we can also see Telosa's primary audience and whom they are trying to reach through these pictures, (Figure 3). For example, as we see in the images, the people that appear are African Americans and White Americans, which is ironic, because the majority of the population within the region of Telosa are Hispanic. Telosa mentions diversity and inclusivity to the people who want to live in the city. However, the website only offers the English language, even though Spanish is a major spoken language used in that area. This shows that the main audience for Telosa are English-speaking, black, and white Americans who are young and educated. It can also be interpreted from the signs that older people are not the primary audience. Especially, when there is zero mention or images of them being a part of Telosa's community. The website showcases how accessible it is in getting around day-to-day. Yet, there is no indication of individuals that may need it the most, such as people who are disabled, visually impaired, etc.
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The website also asks questions that we had all been contemplating. What is the point of a city? What is the point of establishing a new city? What is the purpose of a sustainable city? These questions were immediately answered by demonstrating how today's cities look. For example, consider the inequity of today's cities, as well as how inaccessible and unsustainable they are. This is how Pathos was incorporated into Telosa's website, by describing how today's cities are unjust and how many people suffer as a result.
Additional issues arise, such as how they want to address these problems that plague today's cities while still ensuring that the new city is better. And those queries were also immediately answered. The website describes how Telosa city would be more sustainable by preserving fresh water or by prioritizing the environment, among other examples of how they envision the city and answers to today's urban challenges.
Telosa's principal spokesperson is Mark Lore. The Telosa website was able to display its ethos thanks to Lore. Mark Lore is an entrepreneur and a billionaire. Lore guarantees that people will have a better quality of life and more opportunities as a result of this city, but how much faith should be placed in his words? How can people of other races trust his words about diversity while he is the sole individual that represents the face of the company, let alone while being a billionaire? Someone who promises equitably with himself as the only face for it?
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The website presents the city sectors once you scroll down, which you may click on to learn more about. You may also vote on the three most important problems that worry you the most to see what proportion of the population is worried about them. The website is also very intentional with its logos, as they demonstrate what is written under them in a favorable way, (Figure 10).
Finally , the website's final page encourages you to join them in developing their new metropolis in 2030.As well as how they want to hear from you and want you to share your ideas. This method builds a connection between the people and the city, as it demonstrates that people’s ideas and inputs matter, which goes back to their idea of inclusivity and equity.
VENICE:
Unlike Telosa, Lonely Planet's goal was to attract people rather than build a new city. When you first visit the website, you will be greeted by a stunning photograph of the city, (Figure 16). "Imagine the audacity of building a city of marble palaces on a lagoon - and that was only the start." This proverb indicates that Venice aims to achieve much more in the future, and that this is only the beginning. The quote also states their strong will in emphasizing on what they already built. Their will shows that it will take them less time to beautify their city, Venice. This also means that they will be able to attract people faster than Telosa, as Telosa's vision is for 2030.
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The website then goes on to show you eight photographs that you must view in person if you visit Venice. One of the photographs was the opera at Teatro La Fenice, (Figure 20). This is a venue where individuals may sing opera, and it appears to be ethereal on the inside. The goal of those photographs is to attract visitors and show them how lovely Venice is, as well as to pique your interest by providing an explore more button that takes you to a detailed explanation of each location.
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To assist tourists that are attempting to visit. The website displays a large map of Venice's key attractions, which you can click on and move around to view clearly.This map also aids in demonstrating who this website is attempting to target. It is mostly intended for travelers who want to discover Venice.
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In addition, the website provides updates on what is going on in Venice. From featured tales to the most recent stories. The objective of these stories is to educate people on various topics on Venice. This allows the travelers to be more aware of Venice when they are visiting, which allows the travelers to be prepared for anything that comes in their journey. The website showcases its pathos through these stories as it connects the visitors to Venice more deeply.
To make tasks easier for visitors visiting Venice, the website provides a planning tool kit for them to utilize. Six tourist-friendly items are included in the planning tool kit. Such as the best things to do, when to visit, neighborhoods to explore, fast getaways, transportation options, and free activities.
After that the website reintroduces the top attraction, but this time with additional parts that you can click on to learn more about. Sights, restaurants, shopping, and entertainment are just a few options. This is critical information for tourists wanting to come since it identifies the ideal spots to visit if they are exploring, hungry, or bored. As well as providing bookings with pricing for individuals to see in order to participate in exciting activities, (Figure 25, 26). Moreover, the website shows its logos by providing the prices of each place clearly.
The website demonstrates its ethos through showing the people there story and the people that work there. As we can see in Figure 27 it shows the teams commitment in ensuring that all of the identity groups and perspectives are represented .
Finally, the website contains a number of videos that allow visitors to observe and learn about Venice. The videos also demonstrate some of the enjoyable activities available. The website's last feature allows visitors to learn more about Venice by purchasing guidebooks that illustrate the city, (Figure 29).
Differences And Similarities :
While there are several variations between the two websites, I found each of them to be particularly noteworthy. For example, despite the fact that both of these websites have a bar for easy access, we can clearly see that they are different in terms of their goal and audience. In the Telosa bar, we can see 'Mission' 'Vision' 'The How' 'The Why,' almost as if it is trying to persuade as well as show its audience why they decided to build a new city. It also shows them their vision and what they are trying to achieve. On one hand, we can observe that Venice's 'jump to' is an attempt to entice visitors to visit the city. On the other hand, assisting them in properly planning their trip and showing them the best areas to visit. Telosa's website appears to be more focused on attracting residents to live there, whilst Venice's website appears to be more focused on assisting visitors who are attempting to travel to Venice.
Additionally, we can observe that the Venice website has information in many languages. Mostly in Europe, such as Italian, French, and Dutch, etc, indicating that their primary audience are individuals from Europe who are attempting to visit. This also demonstrates how the website uses languages are offered, as opposed to Telosa, which only provides English.
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One of the similarities between the two websites is that they both encourage you to follow them on social media to stay up to date on the latest news and updates. This implies that both of these websites are still actively updating and working on their goals.
Another similarity is that both of these websites provide photographs of how the city appears. For example, on Venice's website, we view a realistic image of the city. Telosa's website shows a hypothetical representation of what it would look like. In this so, both of these websites are attempting to help the viewer visualize the city in a realistic manner whenever they visit it.
In a nutshell, both of these websites have an aim and a goal that they want to achieve, whether it is to attract visitors to enjoy the city or persuading people to live in the city. At the end, people get a discretion of the city that will better help them understand the cities and how they operate. Moreover, the guidance and the details that are provided in both websites are essential information for the visitors in both cities. Despite their aims, both websites seem to be welcoming people in their own ways and guaranteeing them what is important to the visitors or what will satisfy the visitors. Both websites are also assuring their audiences in what is important for them when they will visit.